Polaroid SX-70 Land Camera

This Polaroid video from 1972 is absolutley amazing, I’m so glad I found it again so I could share it here. I love the fact that everyone that picks up the camera turns out to be a fairly decent photographer. The 1970’s colours and all the locations are pretty cool too.

A precursor to today’s digital era, Polaroid’s iconic 1972 SX-70 Land Camera is notable not only for its achievements as the first folding and first SLR instant camera but also for its perfection in form, function, and beauty. The revolutionary camera ignited and defined the instant era, allowing a photographer to focus solely on capturing the moment at hand. Taken from Cool Hunting.

Polaroid SX-70 Land CameraPolaroid SX-70 Land Camera